After launching two new smartphones Samsung Wave and Galaxy S recently, Samsung plans to launch 8-10 smartphones in India soon. The company also plans to continue launching affordable handsets in the Indian market.
“We recently launched two new smartphones in the Indian market last month. We plan to launch three more handsets on the Bada platform this year and are looking at a total line-up of 8-10 smartphones. We expect a market share of 20 per cent in the smartphones category this year. Our current handset line-up is priced from Rs. 1,600 – 40,000 and we will continue to develop the brand to suit all price points,” said Ranjit Yadav, Director- IT Business at Samsung India.
Currently, Samsung, is focused on addressing the mobility needs of varied consumer segments and believes 3G will be a key driver for mobility in India. “We are offering Indian consumers a wide portfolio of around 17 handsets at present that are 3G enabled across price points between Rs 3900/- upwards. 3G handsets will be contributing around five per cent of the total handsets sold by Samsung and we are aiming it to double within a year,” Yadav added.