According to a YouGov new study, the demand of the customers for Nokia smartphones had shown a new minimum in the United Kingdom. The number of the customers expecting to get Nokia phones has dropped to half, i.e. 10 percent only in June versus 19 percent last year in December. While 46 percent of potential buyers were committed to acquire a Nokia phone in December 2009, their number has significantly dropped to 34 percent as of last month.
This shortfall is mainly due to greater interest in the United Kingdom shown to HTC and Apple over the same period. Fence-sitting for both companies has slightly moved with 28 and 56 percent respectively, with companies’ smartphones on the lists. However, when talking about definite sales, they shot up to 41 percent versus 32 percent in December. For instance, although HTC’s share was rather small, Android helped it getting ten percent of buyers.
The study did not intend to investigate actual buying habits, but reveals tendencies showing a serious drop in the European share of Nokia. The once secure Nokia is being abandoned in favor of the iPhone and Android. It seems that some frustration with Symbian, related to its age, difficulty and poor application selection, is generating the buyers giving up. Other phone makers like Sony Ericsson and Samsung have also seen diminished interest for their smartphones over the same period, as they also based some of their phones on Symbian.
Source: htlounge.net
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